Guide · Template

App project brief template (free)

A one-page brief to fill in before you talk to an app studio or developer. Seven short sections that turn a first call into a real estimate.

Copy this into a document and fill in what you can. Short answers are fine, and "not sure yet" is a valid answer. The goal is a shared starting point, not a specification. Why each part matters is explained in what to prepare before you talk to an app studio.

1. The idea in two sentences

Who is it for, and what problem does it solve for them?

2. The first version

The 3 to 5 things a user must be able to do for this to be worth launching.

3. Users

Who uses it (customers, staff, admins...) and on what (phone, computer, both)?

4. Connections

Systems it must work with: payments, calendars, an existing website or database, other tools.

5. Examples

Apps or websites you like, and what you like about them. Also ones you do not like.

6. Timing and budget

Any date that matters, and a rough budget range.

  • Deadline or key date:
  • Budget range: under €5k / €5k to €15k / €15k to €40k / €40k+ / not sure yet

7. What exists already

Designs, an old app, a website, store accounts, a domain, earlier attempts.


When you are done, send it to us or paste the highlights into the form. Want a rough number first? Try the estimator.

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