The Next BeaconFree tool
App Store rejection explainer.
Got a rejection from Apple? Paste the message below. You get the guideline in plain language, what usually causes it, how to fix it, and a reply you can adapt. Nothing leaves your browser.
How App Review rejections work
Every app and update is checked by Apple's App Review team before it reaches the App Store. When something breaks a rule, you get a short message naming a guideline, such as Guideline 2.1 - Performance - App Completeness, with a description of what the reviewer saw.
Most rejections fall into a handful of patterns: crashes and missing demo accounts (2.1), store listings that do not match the app (2.3), digital purchases outside in-app purchase (3.1.1), apps that feel like a website (4.2), apps too similar to others (4.3), and privacy issues like missing account deletion (5.1.1). We explain each in why Apple rejects apps, and how to get approved next time.
Preparing a first submission? Our launch checklist covers everything reviewers check.
Questions
Is my rejection message sent anywhere?
No. The explainer runs entirely in your browser. Nothing you paste is uploaded or stored.
Is this an official Apple tool?
No. It is a free tool by The Next Beacon, based on our reading of the App Review Guidelines and the rejections we have handled. Always check the current guidelines in App Store Connect.
Which rejections does it understand?
The most common App Review guidelines (2.1, 2.3, 3.1, 4.2, 4.3, 5.1.1 and more, including sub-sections) and common binary errors such as ITMS-90683 and ITMS-91053.
What if my app keeps getting rejected?
Reply in App Store Connect with what you changed and a screen recording, and ask for a call with App Review if you are going in circles. Or let us handle it.
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